Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. Each PPC campaign is different, but the elements required for success are common to all.
Keyword planning is an essential first step to building a winning campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Demographic or geographic targeting is often part of successful PPC campaigns. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is a real time auction. You are bidding against your Jackson competition for prime on-screen real-estate. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
A Jackson PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.