SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Discovery -The first step is to research and understand your business and online objectives. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Action Phase - We take the SEO strategies that have been developed and implement them.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. We continuously evaluate and refine the strategy to meet your objectives.