It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Understanding what your ideal customer is using in their search queries is vital. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Your PPC campaign may target a particular demographic or geographic section of the population. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
You are bidding against your competition in Greenville for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Greenville PPC agency. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.