Web designers in Reading are great at design, but typically do not know how to properly build a website because they are not developers. An improperly developed website often needs to be re-built from the ground up.
Poor user experience because of how long a page takes to load and because of browser compatibility issues are at the top of the list of problems we see.
The time and effort it takes to repair the issues on poorly built websites does not make financial sense. It generally is more cost effective to build a new site versus trying to repair an existing one. A detailed cost benefit analysis is presented to you so you can make an informed decision on what is best for you and your company.
The short answer is longer than you think. It takes time to plan, prepare and execute. Even single landing page for a PPC ad campaign takes time to design and develop properly. Small business websites usually run in the 2 to 3 month range. Smaller sites can be done in about half that time frame. Larger web development projects can easily span into a 6 month range or more. The important thing to keep in mind is to allow plenty of time.
You should plan on having several meetings with the team working on your project or account executive prior to the start of any graphic concepts or coding. Your meetings can be remote or in person, but the are required for a successful outcome.
Stay way from Web Designers. A web designer typically does not have the proper skill set to develop and code your website. Generally their area of expertise stops in the graphical design space. It takes a village! As a general rule it takes more than one person to develop a website. It often takes a team of people with different expertise. We have in-house developers with different strengths. We believe the sum of the parts is greater then the whole. This allows us to design and deliver a robust solution to our clients!
Each section of a website should be carefully researched, planned and then executed to deliver on a clear goal. We work with your clients to zero in on the goal for each section.
With clear goals laid out we move into design and development. In this phase our developers and designers work side by side to ensure each feature on your website is built to work and perform as intended.
Every section and component on your website is checked to make sure they are properly coded. We make sure everything works on all screen sizes, has minimum load times and meets your branding guidelines.
SEO starts before any code is written or designs developed. From the first meeting we have search engine optimization in mind and plan out proper structure and organization. Every article or page on a website should have a specific purpose. We help our clients with content development and make sure that content flows naturally within your website. The third and most important piece of the puzzle is what we call “Technical SEO”. Our team makes sure the code developed and deployed adheres to best practices such as W3C guidelines and usability guidelines including responsiveness for different screen sizes.
A lot of small business choose WordPress. While this works for some there are many more options available. It is important to identify your goals and then work with a developer who can help choose the technology best suited to meet those goals. Custom database driven solutions are another great choice for our clients depending on their needs. Because we understand have experience in multiple technologies, we don't try to sell a client on a one size fits all solution. We partner with our clients and suggest the best solution to meet your unique needs.
Websites are not meant to be static and never change. They should continually receive updates and support. We welcome the opportunity to be your partner and provide the support your site requires to maintain your online presence.
Our products have all of the latest web technology at the time they are built. We partner with our clients to help keep those sites updated over time.