Looking for SEO services in Bethlehem, PA? We can help! We are a top-rated internet marketing agency with the in-house expertise to generate visibility and business from your website. We offer a 100% free consultation to everyone. Call and schedule yours today!
If you are looking to promote your product or service online, SEO remains one of the most effective ways of reaching your audience. When potential customers are searching for something your company provides we help your website to appear on the first page of Google. Appearing in the search results does not cost a dime. Getting there can takes a lot of time, effort and strategy.
SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. On-page and off-page optimization coupled with technical site optimizations, compelling and unique content creation, are just some of the core components of every successful SEO project.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Yes, of course you can. Like most skills, all of the strategies and methods discussed here can be implemented by anyone with the right knowledge and the proper tools used in the correct way. In addition to learning the about web development and SEO skills, you need to understand that science behind when to make to make changes and what changes to make. Experience is the driver that allows someone to make the correct call at the correct time. Making the wrong move at the wrong time can not only not do any good but actually cause harm to your overall goals. Changes to best practices are made all the time. It takes a significant time investment to stay on top of all of the latest changes.
Research - Understanding and learning about your objectives is the first step in the process. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.
The goal is simple - connect you with people that are searching for your product or service. To accomplish this we use only industry trusted tools for doing our keyword research. Researching tactics used by competitors can provide valuable insight into what you are competing against in the different areas of your business. All SEO projects are rooted in strong keyword research. We then use this information to develop and structure your site and content.
Most companies miss one of the most important pieces of any project, 'Technical SEO'. There are parts of the project that only someone with a deep knowledge of web development can accomplish. It includes site speed & page load time improvements, secure domain (https://) hosting, menu structure, URL structure and page layout. A deep wealth of knowledge and understanding with website coding techniques is required to achieve technical SEO. Most firms do not have the ability to perform this vital function. We have expert web developers in house that work closely with our content development teams to provide the best of both worlds.
Major search engines give priority to well planned and structured content. The is accomplished by creating relevant, targeted, compelling, and unique content. Our in-house writing staff is experienced in producing content for a wide variety of subjects and industries before optimizing the content prior to publishing.
One of the signals search engines look at in regards to your website are the links that point back to it. Links that are coming from sites that have nothing in common with your website and topics that do not match yours are generally considered spam and can negatively affect your site's rankings. Genuine links through structured outreach campaigns yield positive results.
We offer SEO consulting services to businesses that require a comprehensive audit and review of a current site with actionable suggestions on areas that can be improved.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We take SEO seriously. We are constantly keeping abreast of the latest trends and best practices. Don’t leave it to chance. Get EXPERT help and give us a call today!