Eugene, OR PPC Agency

Paid Ads That Work!

Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Eugene, OR PPC agency instead of trying to run a pay-per-click campaign yourself. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.

We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.

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What Is Pay Per Click

What is PPC?

Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.

Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.


Do it yourself pay per click

Can I DIY my PPC?

Google Ads provides detailed guides that allow you to set up and run your own campaign. Just because you CAN do something doesn't mean you should. Google Ads will gladly spend your money without much thought going into a campaign. Each campaign must be setup, optimized, have dedicated landing pages and receive ongoing management to run efficiently. In addition to having Google Ads experience you will need a web site company to develop and optimize landing pages.

Why should I partner with a Eugene, OR agency?

PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.

Keyword Research

Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Understanding what your ideal customer is using in their search queries is vital. Using specialized software is one of the secret weapons in any PPC expert's arsenal.

Research

After keyword research you need to zero in on what demographic and geographic targets you wish to reach. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.

Competition

Competition in Eugene can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.

Targeting

Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Eugene PPC agency. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.

Interesting and Engaging Ad Copy

Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.

Landing Pages

Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. The best solution is a dedicated landing page that is constantly reviewed and optimized. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.

What are my alternatives?

There are other ways to drive traffic to your website. The most common way outside of paid search is Search Engine Optimization. This is a longer term sustained approach to generate organic visitors. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.

By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. Call us today to find out how we can help.