SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Education - It is critical that we take the time to learn what your business objectives are before we start to formulate and execute a plan. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Planning - We develop a path based off our research that aligns with your business objectives and formulate an award winning strategy. We prioritize the tactics and strategies to be used as part of strategic planning.
Action Phase - We take the SEO strategies that have been developed and implement them.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.