When reviewing an internet marketing strategy, the first question must be, “Is my website working as hard for my business as it should be?” By that, we mean is your website delivering on your business objectives? For most of our clients those objectives are delivering business leads and increasing brand awareness.
Before spending time and money on driving traffic to your website, our website developers first address technical areas to make sure that your website is performing at its peak.
A website will not necessarily generate traffic by itself, so an internet marketing strategy must also include ways to attract visitors to the site. The four main pillars of internet marketing are:
Different business sectors and your particular stage of marketing strategy will dictate which pillars you use and the effort you put into each one.