SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Research - Understanding and learning about your objectives is the first step in the process. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. We develop a comprehensive plan based off varying tactics and strategies.
Project Execution - Implementing the SEO strategies that have been developed.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. After we look at the results we will refine and optimize the plan to ensure we are meeting your goals.