Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a Perth Amboy, NJ PPC agency can help. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
Want to maximize your ROI on your PPC investment? We actively work with our clients to maximize their leads, awareness and exposure. Call us today to learn how we can help.
Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
Google Ads provides detailed guides that allow you to set up and run your own campaign. Just because you CAN do something doesn't mean you should. Google Ads will gladly spend your money without much thought going into a campaign. Each campaign must be setup, optimized, have dedicated landing pages and receive ongoing management to run efficiently. In addition to having Google Ads experience you will need a web site company to develop and optimize landing pages.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
Demographic or geographic targeting is often part of successful PPC campaigns. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
PPC is a real time auction. You are bidding against your Perth Amboy competition for prime on-screen real-estate. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
A Perth Amboy PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. Growing your organic rankings is a long term strategy and takes time. During the time it takes for SEO efforts to take effect, companies often employ PPC campaigns for the short term gains. In fact, PPC and SEO are often complimentary strategies When used effectively this allows you to achieve your goals more quickly.
By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. Call us today to find out how we can help.
