Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Understanding what your ideal customer is using in their search queries is vital. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
Competition in Jacksonville can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Jacksonville PPC management company does. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Your page must be optimized for conversion once your ad has been clicked. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. The best solution is a dedicated landing page that is constantly reviewed and optimized. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.