SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Discovery -The first step is to research and understand your business and online objectives. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Planning - We develop a path based off our research that aligns with your business objectives and formulate an award winning strategy. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Project Execution - Implementing the SEO strategies that have been developed.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Meeting the objectives can only be determined by evaluating and refining the strategy.