SEO stands for search engine optimization. It involves using best practices and technical skills to maneuver your website to the top of the search engine listings. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Education - It is critical that we take the time to learn what your business objectives are before we start to formulate and execute a plan. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Planning - We develop a path based off our research that aligns with your business objectives and formulate an award winning strategy. We prioritize the tactics and strategies to be used as part of strategic planning.
Project Execution - Implementing the SEO strategies that have been developed.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. Meeting the objectives can only be determined by evaluating and refining the strategy.