When it comes to pay per click campaigns, having the right partner makes all the difference in the world. As a leading Battle Creek, MI PPC agency we know how to build a successful strategy. Having a clear advantage over your competition is a must. A search marketing company with detailed knowledge of your advertising channel maximizes the return on your PPC efforts.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. This can be very costly. Every campaign is different and requires some amount of educated experimentation to nail down the exact formula for a given campaign. This burns through budgets because you are not reaching the correct audience while you are learning. In addition you generally need a web developer to design and create your landing pages.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Understanding what your ideal customer is using in their search queries is vital. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
Your PPC campaign may target a particular demographic or geographic section of the population. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
You are bidding against your competition in Battle Creek for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
A Battle Creek PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. The best solution is a dedicated landing page that is constantly reviewed and optimized. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. A combination of technical SEO and targeted content together with on-page and off-page strategies can help your site rank in the organic search listings. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. When used effectively a combination of PPC and SEO often see the best results.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. Learn how we can help you by calling us today!
