When reviewing an internet marketing strategy, the first question must be, “Is my website working as hard for my business as it should be?” By that, we mean is your website delivering on your business objectives? Increasing brand awareness and developing business leads are typically the main objectives for our clients.
Addressing any shortcomings with a website is high on the priority list. As a web development company we can we know how important it is that your website to be performing before investing time, effort, and advertising budget in driving traffic to it.
In order to increase traffic and website visitors you must implement the four pillars of marketing. Every successful internet marketing plan includes one or more of the pillars. They are:
Which pillars you use, and the effort you put into each, is going to depend on your business sector and where you are in your internet marketing strategy lifecycle.