We help business in Lake Charles, LA with professional SEO services. Generating visibility and business from your website is our number one priority. Part of what makes us a top-rated internet marketing agency is our in house expertise! We don't charge for a consultation. Give us call today!
SEO is the top way of reaching your target market and promoting your services and products online. The goal is to have your site rank on the first page of search engine results for search terms that relate to your business. We help your business or organization appear when people are searching for answers and information on topics that you can help then with. A lot of strategy, effort and time go into appearing on the search results page, but you do not have to pay the search engines to appear there.
SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Having on-staff experts means we do not outsource your project to other companies or specialists. We are able to deliver top shelf online marketing campaigns that are extremely effective and efficient.
Anyone can learn the science of SEO. It is a mastery of various strategies and methods that must be implemented properly and requires a network of tools to be done correctly. In addition to learning the about web development and SEO skills, you need to understand that science behind when to make to make changes and what changes to make. Experience is the driver that allows someone to make the correct call at the correct time. Making the wrong move at the wrong time can not only not do any good but actually cause harm to your overall goals. The major search engines are always updating guidelines and rolling out updates, sometimes just keeping up with the changes is a full-time challenge!
Understanding - We take time to research and learn about the online objectives of your business. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Project Execution - Implementing the SEO strategies that have been developed.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.
We use industry leading tools to accomplish strategic keyword research. Our goal is to maximize your audience by only choosing the most relevant search terms. Tactical analysis of your competitors digital marketing efforts is another important piece of the puzzle. We look at what they are doing well and use it. In addition we look for holes or weaknesses in their efforts and exploit it. All SEO projects are rooted in strong keyword research. We then use this information to develop and structure your site and content.
In order to support the content that is put in place we must perform 'Technical SEO'. This is work that takes place your website to make sure you are providing your visitors with the best user experience. We start with making sure your website is secure (https://), then we look at the structure of your website, your coding, minimize your files to help optimize page speed and more. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
In order to achieve increased visibility you must produce targeted and compelling content that is unique. Major search engines will rewards those efforts and connect you with your idea audience. Prior to publishing content, our in-house staff will optimize each article drawing for experience with a wide range of subjects and ministries.
One of the signals search engines look at in regards to your website are the links that point back to it. The nature of those links is also important, junk or spam links can get you penalized. Positive results are obtained through genuine links that are part of structured outreach campaigns.
We work with companies that have a dedicated SEO specialists but need some assistance in the overall picture or the technical side of things. We offer full consulting services to support your in-house specialist.
We offer pay per click services, online reputation management, web development and social media marketing campaigns in addition to our SEO services in Lake Charles
We take SEO seriously. We are constantly keeping abreast of the latest trends and best practices. Don’t leave it to chance. Get EXPERT help and give us a call today!