When it comes to pay per click campaigns, having the right partner makes all the difference in the world. As a leading Baton Rouge, LA PPC agency we know how to build a successful strategy. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
You can, of course run your own campaigns. Google Ads provides comprehensive guides that explain how to set up and run a campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
The first step in a successful campaign is learning what keywords your target audience is using. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
Demographic or geographic targeting is often part of successful PPC campaigns. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Baton Rouge companies are competing against you for that valuable ad space. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Baton Rouge PPC management company does. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Your page must be optimized for conversion once your ad has been clicked. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. The best solution is a dedicated landing page that is constantly reviewed and optimized. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. Learn how we can help you by calling us today!
