PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. While there are differences in every PPC campaign, certain aspects do remain common for success.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Understanding what your ideal customer is using in their search queries is vital. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
You are bidding against your competition in Lenexa for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Lenexa PPC agency. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.