Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Each PPC campaign is different, but the elements required for success are common to all.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Understanding what your ideal customer is using in their search queries is vital. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
Competition in Ankeny can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Ankeny PPC agency. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.