It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
You are bidding against your competition in Johns Creek for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Detailed knowledge of advertising platforms are essential for a Johns Creek PPC management company to help you target the right audience for your objectives. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. Stand alone landing pages must be constantly updated, optimized and reviewed. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.