Johns Creek, GA PPC Agency

Paid Ads That Work!

Partnering with a Johns Creek, GA PPC agency can make or break your efforts. Pay-per-click campaigns are challenging. There are multiple elements that must work together to turn a click into a customer. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.

We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.

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What Is Pay Per Click

What is PPC?

It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.

Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.


Do it yourself pay per click

Can I DIY my PPC?

You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.

Why should I partner with a Johns Creek, GA agency?

To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success

Keyword Research

Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.

Research

It is generally best to target a specific geographical location or particular demographic with your PPC campaign. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.

Competition

You are bidding against your competition in Johns Creek for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.

Targeting

Detailed knowledge of advertising platforms are essential for a Johns Creek PPC management company to help you target the right audience for your objectives. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.

Interesting and Engaging Ad Copy

Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.

Landing Pages

Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. Stand alone landing pages must be constantly updated, optimized and reviewed. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.

What are my alternatives?

A comprehensive Search Engine Optimization campaign is great way to gain exposure and generate leads and interest for your business. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. Growing your organic rankings is a long term strategy and takes time. During the time it takes for SEO efforts to take effect, companies often employ PPC campaigns for the short term gains. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.

We give you a winning start with your Google Ads campaign by only allowing certified Google Ads Specialists work on your account. We can help! Call us today to learn howl