Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Each PPC campaign is different, but the elements required for success are common to all.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
You are bidding against your competition in Augusta for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Augusta PPC agency. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Your page must be optimized for conversion once your ad has been clicked. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. The best solution is a dedicated landing page that is constantly reviewed and optimized. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.