Does your Lakeland, FL business need help with SEO? We are a top-rated internet marketing agency with the in-house expertise to generate visibility and business from your website. Call us today for a free no obligation consultation.
We specialize in driving customers to your website. We accomplish this through Search Engine Optimization . Making sure your company or business appears when people are searching for answers with information on topics that you can help with is our mission. Our objective is to get your company, product or service on the first page of the search engine results for search terms that relate to your industry. A lot of strategy, effort and time go into appearing on the search results page, but you do not have to pay the search engines to appear there.
SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Having on-staff experts means we do not outsource your project to other companies or specialists. We are able to deliver top shelf online marketing campaigns that are extremely effective and efficient.
You can do SEO yourself, but it takes a significant investment in time to learn the web development skills and content creation techniques that are required. In addition to learning the about web development and SEO skills, you need to understand that science behind when to make to make changes and what changes to make. By making the wrong move at the wrong time you can take a top site from page one the search engines and have it de-indexed. Experience is a must when making changes on a live site. A steady stream of updates and guideline changes makes keeping abreast of best practices with the major search engines a full time job.
Education - It is critical that we take the time to learn what your business objectives are before we start to formulate and execute a plan. Next we go deeper into your ideal customers profile and take time to understand the roads that lead from search to a conversion.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Project Execution - Implementing the SEO strategies that have been developed.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. Meeting the objectives can only be determined by evaluating and refining the strategy.
Our goal is to maximize your audience by selecting only the most effective and relevant search queries. To accomplish this we use industry leading tools in our daily strategic keyword research. Tactical analysis of your competitors digital marketing efforts is another important piece of the puzzle. We look at what they are doing well and use it. In addition we look for holes or weaknesses in their efforts and exploit it. Keyword research forms the basis of the SEO project. It allows us to know the terms around which your website and content are structured.
Most companies miss one of the most important pieces of any project, 'Technical SEO'. There are parts of the project that only someone with a deep knowledge of web development can accomplish. This includes such items as secure domains (https://), website speed and load times and page layout and URL structure. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
High quality and authoritative content is king. Search engines reward sites that have unique and engaging content. Writing content for a web page requires specialized tools for analysis and experience in best practices. We have in-house staff that create unique content or can review and edit content created by our clients.
Links pointing back to your site from other websites have always been an important signal for the search engines and will continue to be important. Spam or junk websites that are linking to yours can cause you serious harm with search engines. Positive results are obtained through genuine links that are part of structured outreach campaigns.
Sometimes a blueprint is what you need to get going. We offer comprehensive site audit and reviews coupled with advice that is actionable as part of SEO consulting services.
We offer pay per click services, online reputation management, web development and social media marketing campaigns in addition to our SEO services in Lakeland
We take SEO seriously. We are constantly keeping abreast of the latest trends and best practices. Don’t leave it to chance. Get EXPERT help and give us a call today!