Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. Each PPC campaign is different, but the elements required for success are common to all.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Demographic or geographic targeting is often part of successful PPC campaigns. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
PPC is a real time auction. You are bidding against your Grand Junction competition for prime on-screen real-estate. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Grand Junction PPC management company does. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.