When reviewing an internet marketing strategy, the first question must be, “Is my website working as hard for my business as it should be?” By that, we mean is your website delivering on your business objectives? Increasing brand awareness and developing business leads are typically the main objectives for our clients.
Before spending time and money on driving traffic to your website, our website developers first address technical areas to make sure that your website is performing at its peak.
A website will not necessarily generate traffic by itself, so an internet marketing strategy must also include ways to attract visitors to the site. The four main pillars of internet marketing are:
Which pillars you use, and the effort you put into each, is going to depend on your business sector and where you are in your internet marketing strategy lifecycle.