Partnering with a Watsonville, CA PPC agency can make or break your efforts. Pay-per-click campaigns are challenging. There are multiple elements that must work together to turn a click into a customer. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
You can, of course run your own campaigns. Google Ads provides comprehensive guides that explain how to set up and run a campaign. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
The first step in a successful campaign is learning what keywords your target audience is using. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
Your PPC campaign may target a particular demographic or geographic section of the population. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
Competition in Watsonville can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
A Watsonville PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.
There are other ways to drive traffic to your website. The most common way outside of paid search is Search Engine Optimization. This is a longer term sustained approach to generate organic visitors. A combination of technical SEO and targeted content together with on-page and off-page strategies can help your site rank in the organic search listings. Growing your organic rankings is a long term strategy and takes time. During the time it takes for SEO efforts to take effect, companies often employ PPC campaigns for the short term gains. In fact, PPC and SEO are often complimentary strategies When used effectively this allows you to achieve your goals more quickly.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. We can help! Call us today to learn howl