Does your San Rafael, CA business need help with SEO? We are a top-rated internet marketing agency with the in-house expertise to generate visibility and business from your website. Need a free no obligation consultation? Give us a call today to find out how we can help!
We specialize in driving customers to your website. We accomplish this through Search Engine Optimization . When potential customers are searching for something your company provides we help your website to appear on the first page of Google. Being listed on the first page of Google is free. It does however take strategy and effort along with technical expertise in digital marketing.
SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
You can do SEO yourself, but it takes a significant investment in time to learn the web development skills and content creation techniques that are required. Knowing what needs to be done, how it should be done and when it should be done is the key to building a successful SEO campaign. Having the experience to call the right play as the project progresses can make or break a campaign. A steady stream of updates and guideline changes makes keeping abreast of best practices with the major search engines a full time job.
Education - It is critical that we take the time to learn what your business objectives are before we start to formulate and execute a plan. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. We prioritize the tactics and strategies to be used as part of strategic planning.
Action Phase - We take the SEO strategies that have been developed and implement them.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. After we look at the results we will refine and optimize the plan to ensure we are meeting your goals.
We use industry leading tools to accomplish strategic keyword research. Our goal is to maximize your audience by only choosing the most relevant search terms. Competitor analysis is important. By conducting research we gain valuable insight into tactics, then we leverage them for your success. Your websites structure needs to be right from day one. In order to accomplish this we start our SEO projects with keyword research so we know which terms to scaffold your website around.
Most companies miss one of the most important pieces of any project, 'Technical SEO'. There are parts of the project that only someone with a deep knowledge of web development can accomplish. This includes such items as secure domains (https://), website speed and load times and page layout and URL structure. SEO requires an expert web developer. If your agency doesn't have one on staff or tells you otherwise, it's time to find a new agency. Technical SEO requires web development experience and knowledge of web server configuration.
The key here is to produce targeted, relevant, compelling, and unique content. The major search engines reward well thought out, useful, and well-structured content with increased visibility. Our in-house writing staff is experienced in producing content for a wide variety of subjects and industries before optimizing the content prior to publishing.
An important signal for search engine is the links pointing back to your website. The nature of those links is also important, junk or spam links can get you penalized. If high quality sites with relevant content are linking back to you, you will be rewarded.
We work with companies that have a dedicated SEO specialists but need some assistance in the overall picture or the technical side of things. We offer full consulting services to support your in-house specialist.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We take SEO seriously. We are constantly keeping abreast of the latest trends and best practices. Don’t leave it to chance. Get EXPERT help and give us a call today!