Looking for SEO services in Palo Alto, CA? We can help! Generating visibility and business from your website is our number one priority. Part of what makes us a top-rated internet marketing agency is our in house expertise! Need a free no obligation consultation? Give us a call today to find out how we can help!
If you are looking to promote your product or service online, SEO remains one of the most effective ways of reaching your audience. Making sure your company or business appears when people are searching for answers with information on topics that you can help with is our mission. Our objective is to get your company, product or service on the first page of the search engine results for search terms that relate to your industry. Being listed on the first page of Google is free. It does however take strategy and effort along with technical expertise in digital marketing.
SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. On-page and off-page optimization coupled with technical site optimizations, compelling and unique content creation, are just some of the core components of every successful SEO project.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
As with most disciplines, yes you can. However it takes a lot of time and effort to learn, understand, and master the science behind it and how to implement each process in a meaningful way. The key to a successful SEO campaign is not just knowing what needs to happen, but when it should happen and how it should happen. Having the experience to call the right play as the project progresses can make or break a campaign. The major search engines are always updating guidelines and rolling out updates, sometimes just keeping up with the changes is a full-time challenge!
Discovery -The first step is to research and understand your business and online objectives. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. We continuously evaluate and refine the strategy to meet your objectives.
We use industry leading tools to accomplish strategic keyword research. Our goal is to maximize your audience by only choosing the most relevant search terms. Competitor analysis is important. By conducting research we gain valuable insight into tactics, then we leverage them for your success. All SEO projects are rooted in strong keyword research. We then use this information to develop and structure your site and content.
In order to support the content that is put in place we must perform 'Technical SEO'. This is work that takes place your website to make sure you are providing your visitors with the best user experience. We start with making sure your website is secure (https://), then we look at the structure of your website, your coding, minimize your files to help optimize page speed and more. Most agencies simply overlook this incredibly important piece. Technical SEO requires experts in website development and best coding practices. We have on staff experts that perform this day in and day out.
In order to achieve increased visibility you must produce targeted and compelling content that is unique. Major search engines will rewards those efforts and connect you with your idea audience. We have experience with a wide variety of subjects and industries. Our in-house staff will not only produce but optimize the content prior to publishing.
Links pointing back to your site from other websites have always been an important signal for the search engines and will continue to be important. Spam or junk websites that are linking to yours can cause you serious harm with search engines. If high quality sites with relevant content are linking back to you, you will be rewarded.
We offer SEO consulting services to businesses that require a comprehensive audit and review of a current site with actionable suggestions on areas that can be improved.
SEO services in Palo Alto are only part of what we offer. In addition we have a full menu of online marketing services including web development, online reputation management, social media marketing campaigns and pay per click advertising.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!