SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Discovery -The first step is to research and understand your business and online objectives. Next we go deeper into your ideal customers profile and take time to understand the roads that lead from search to a conversion.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Project Execution - Implementing the SEO strategies that have been developed.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.