SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Understanding - We take time to research and learn about the online objectives of your business. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. We prioritize the tactics and strategies to be used as part of strategic planning.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. Meeting the objectives can only be determined by evaluating and refining the strategy.