SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. On-page and off-page optimization coupled with technical site optimizations, compelling and unique content creation, are just some of the core components of every successful SEO project.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Discovery -The first step is to research and understand your business and online objectives. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. We prioritize the tactics and strategies to be used as part of strategic planning.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. Meeting the objectives can only be determined by evaluating and refining the strategy.