SEO stands for search engine optimization. It involves using best practices and technical skills to maneuver your website to the top of the search engine listings. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Discovery -The first step is to research and understand your business and online objectives. Next we go deeper into your ideal customers profile and take time to understand the roads that lead from search to a conversion.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. We prioritize the tactics and strategies to be used as part of strategic planning.
Action Phase - We take the SEO strategies that have been developed and implement them.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. After we look at the results we will refine and optimize the plan to ensure we are meeting your goals.