Does your Lodi, CA business need help with SEO? We are a top-rated internet marketing agency with the in-house expertise to generate visibility and business from your website. Call us today for a free no obligation consultation.
We specialize in driving customers to your website. We accomplish this through Search Engine Optimization . Making sure your company or business appears when people are searching for answers with information on topics that you can help with is our mission. Our objective is to get your company, product or service on the first page of the search engine results for search terms that relate to your industry. A lot of strategy, effort and time go into appearing on the search results page, but you do not have to pay the search engines to appear there.
SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
You can do SEO yourself, but it takes a significant investment in time to learn the web development skills and content creation techniques that are required. Having knowledge of the elements that go into a successful SEO campaign is one thing, knowing what needs to be done, how it should be done and when it should be done is another. Having the experience to call the right play as the project progresses can make or break a campaign. Keeping up with the changes is a full time challenge in and of itself. The major search engines are continuously making changes to their guidelines and implementing updates.
Discovery -The first step is to research and understand your business and online objectives. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. We continuously evaluate and refine the strategy to meet your objectives.
Our goal is to maximize your audience by selecting only the most effective and relevant search queries. To accomplish this we use industry leading tools in our daily strategic keyword research. Tactical analysis of your competitors digital marketing efforts is another important piece of the puzzle. We look at what they are doing well and use it. In addition we look for holes or weaknesses in their efforts and exploit it. Your websites structure needs to be right from day one. In order to accomplish this we start our SEO projects with keyword research so we know which terms to scaffold your website around.
In order to support the content that is put in place we must perform 'Technical SEO'. This is work that takes place your website to make sure you are providing your visitors with the best user experience. We start with making sure your website is secure (https://), then we look at the structure of your website, your coding, minimize your files to help optimize page speed and more. SEO requires an expert web developer. If your agency doesn't have one on staff or tells you otherwise, it's time to find a new agency. Technical SEO requires web development experience and knowledge of web server configuration.
High quality and authoritative content is king. Search engines reward sites that have unique and engaging content. Writing content for a web page requires specialized tools for analysis and experience in best practices. We have in-house staff that create unique content or can review and edit content created by our clients.
One of the signals search engines look at in regards to your website are the links that point back to it. The nature of those links is also important, junk or spam links can get you penalized. You will see positive results when the links that are generated are seen as genuine and relevant.
We offer SEO consulting services to businesses that require a comprehensive audit and review of a current site with actionable suggestions on areas that can be improved.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We are passionate about SEO. We can advise of best practices and latest trends. We are the EXPERTS. Pick up the phone and find out how we can help your business can benefit. Call to find out more!