Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a Jonesboro, AR PPC agency can help. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.
Want to maximize your ROI on your PPC investment? We actively work with our clients to maximize their leads, awareness and exposure. Call us today to learn how we can help.
Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Keyword planning is an essential first step to building a winning campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
Your PPC campaign may target a particular demographic or geographic section of the population. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Jonesboro companies are competing against you for that valuable ad space. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Jonesboro PPC agency. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. The best solution is a dedicated landing page that is constantly reviewed and optimized. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. A combination of technical SEO and targeted content together with on-page and off-page strategies can help your site rank in the organic search listings. SEO can take months to see tangible results. PPC is the quickest way to generate traffic while you are waiting for your SEO efforts to see results. You can employ A/B testing and run experiments with PPC to find out what works best for you. The most successful online marketing strategies use a combination of SEO and PPC.
By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. Let's get started. Call us right now and learn why we are the best!